I am often asked if Pinterest can be used without a blog, or without a website. The short answer is yes…Ideally, claiming a website and linking pins to your claimed website is always the best option, but there are other popular places you can pin to to help your business grow.
Getting started with Pinterest
Before we delve into where you can send traffic to, let’s start at the beginning! The first thing you need to do is ensure that you have converted your Pinterest account into a Pinterest Business Account (or create an account if you don’t have one or would prefer to keep your personal Pinterest separate). You can read more about how to set up a Pinterest Business Account HERE.
Once you have set up your account, the next thing to do is to claim ALL of your accounts on Pinterest. You can claim your website, Etsy, Instagram and YouTube accounts. This lets Pinterest know that you are the owner of all of the content that you are pinning from those pages. Claiming your accounts also provides more detailed analytics.
Pinning from Social Media
You can totally share your Social Media posts directly to Pinterest. But…it would be much better to resize any images so that they fit in with Pinterest’s preferred pin size. This also allows you to add a title, a description, and keywords to help optimise your pins with the SEO which helps your content get seen by a wider audience.
So, where can I link my Pins to?
Instagram is a great option to drive your Pinterest traffic to. However, don’t share directly from your Instagram. Resize the images to the optimal Pinterest size (1000 x 1500 pixels is optimal – or 2:3 aspect ratio). This allows to you make sure your Pins are SEO Optimised with keyword rich descriptions and titles.
Another tip is to repurpose your Reels, Stories and videos as Idea Pins.
Whilst you can’t claim a Podcast on Pinterest, you can claim a website which has your show links and notes. This is a great way to create gorgeous Pins, create keyword rich titles and descriptions, and attract more listeners.
The majority of Pinterest users come onto Pinterest with the intention of shopping or to find a product. 94% of pinners are not concerned by Brand name. Once you claim Etsy, you will have a shop section on your profile and you can add product tags to your items which allow pinners to make purchases quickly.
If you have videos on YouTube, Pinterest is an amazing way to drive traffic to your channel. There are a few ways to share your videos
- Share a snippet as a video pin with keyword rich titles and descriptions
- A Static Pin with keyword rich titles and descriptions
- Share a snippet of your video as an Idea Pin
5. Landing Page
If you have a course or a freebie, Pinterest can drive traffic to your landing page. Create gorgeous pins all about your offers to draw in your ideal clients and customers.
Are you ready to start using Pinterest as part of your marketing strategy to grow your business? Drop your Pinterest user name in the comments so I can see what you create!
If you are looking to outsource your Pinterest, I have Pinterest Management packages which might be just the thing you’re looking for! You can find them here